Ad Nauseam Sunday, August 2, 2009
Carrie McLaren's "consumer culture" zine-turned-blog Stay Free! is now a book, and longtime co-conspirator/now co-author Jason Torchinsky reads from and signs said book, Ad Nauseam: A Survivor's Guide to American Consumer Culture. The collection of essays warns of the deceptive delights of advertising, of the sirenlike lure of expert marketing, often irresistible even to those who claim immunity (you know you want a ShamWow). The authors and their contributors lay bare the industry's subliminal secrets in essays titled "The Psychology of Advertising: We're All Apes," "I'm With the Brand: The Consumer as Fan," "Your Ad Here: As Advertisers Race to Cover Every Available Surface, Are They Making Us Insane?" and, my personal favorite, "Buyer Beware: How Do Supermarket Shoppers React When You Place Foreign Objects in Their Baskets?" Book Soup, 8818 Sunset Blvd., West Hollywood; Sat., Aug. 8, 5 p.m.; free. (310) 659-3110. (Originally published in L.A. Weekly, August 7, 2009.)
posted by Derek Thomas @ 8:33 PM,
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